Buying or selling a home is often an emotional process, but at the end of the day the bottom line is just that. While you are packing up your belongings, your Realtor will be carefully analyzing the market to suggest a list price. This number is right where it needs to be for a quick, easy sale that brings you the most money at the closing table. For us, it isn’t about pricing for the quick sale – it’s been proven that homes that sell in the first two weeks on the market sell for more than their overpriced competitors. Proper pricing is one of the most important facets of ensuring a successful sale (assuming, of course, you’re serious about selling!) Even a well-priced home, however, can sit on the market if there is not a perception of value.
One of the tools in our toolbelt to boost that all-important perception of value (and net our sellers the most cash!) is through staging. Whether working with existing furniture or bringing new furniture in, staging helps potential buyers see themselves living in the home. It’s important (and emotional) to take the seller’s personality out of the home to make it appeal to ALL potential buyers. According to a 2017 survey, the two most important rooms to stage are the living room and master bedroom. Check out these before and after pictures:
It is easy to see why this home had a FULL PRICE offer within 24 hours of coming on the market!
We often get asked if professional staging is really worth the money. After all, depending on the property, full professional staging can cost $3,000+. The answer is a very enthusiastic YES! The statistics are clear. According to the survey, 29% of sellers agents reported an increase of 1-5% of the dollar value offered by buyers, in comparison to similar homes. In addition, 21% said the increase was between 6-10%. For a million dollar home, even at 1% ($10,000) you are far over the cost to stage and the time on market would have been reduced substantially!
One of the many pre-listing services we offer is a complimentary Staging Consultation. Whether our sellers opt for professional staging, or let us work our magic with what they have, setting our clients up for a successful sale is our specialty!
Call or text us at 805-698-0351 for your complimentary consultation today!